Case Studies6 min read
Building a SaaS link profile without a single swap
A SaaS case study: how a budgeting app grew its link profile through one-way guest posts and niche edits, without reciprocal swaps.
Key takeaways
- Links were targeted at four feature pages, not just the homepage.
- Every placement was one-way and approved individually.
- Internal links from the blog passed value on to the feature pages.
This case study follows a budgeting app that wanted to rank its feature pages for competitive comparison queries without relying on link swaps.
The approach
- 01Choose target pagesFour feature pages with clear commercial intent.
- 02Shortlist relevant sitesPersonal finance blogs and fintech news sites with organic traffic.
- 03Mix placement typesGuest posts where context mattered, niche edits on existing ranking pages.
- 04Monitor every linkWeekly checks for the first month, then monthly.
What we learned
Relevance mattered more than domain rating. Placements on smaller, closely related sites were the ones that stayed live and sent referral traffic. Read the process behind it.
Written by
Maya Lindqvist
Head of Outreach at SERPsupport. Eight years running link campaigns for SaaS and e-commerce brands, with 3,000+ placements negotiated directly with site owners.